Trata Tuna Rethinks Canned Fish Packaging Through A Colorful Approach

Published

January 20, 2023

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G Design Studio is reimagining tuna packaging with Trata Tuna’s colorful packaging designs. The vivid colors and whimsical illustrations change consumers’ perspectives of what they previously knew of canned fish. The more playful approach adds a welcomed splash of character to a market previously known for its stark, blue branding.

We did the strategy, naming and branding for a new series of tuna products by Trata – a Greek household brand that has been popular since the seventies for the quality and great variety of canned fish that it provides.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_