Bulletproof’s Redesign Of Toblerone Is Peak Triangle
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Toblerone is a Swiss chocolate brand known for its triangular shape. The Swiss confection was created in 1908 by Emil Baumann and Theodor Tobler, combining chocolate and chewy, nougat-based candy. In addition to creating the name, Theodor also came up with the chocolate’s form and packaging. Owned by Mondelez, Toblerone has stood out for over a century, largely thanks to its distinctive shape.
The brand recently worked with agency Bulletproof to create a revamped brand story and visual identity that embraces Toblerone’s long tradition of being different in a world filled with rectangular and square chocolates.