Local Weather Wants To Create the Next Generation Of Sports Beverages

Published

March 30, 2022

Filed under

Beverage Packaging, Sustainable Packaging

When it comes to sports drinks, there’s Gatorade and, well, everyone else, a blurry mish-mash of colorful liquids typically packaged in harmful plastics.

Local Weather, an innovative nootropic beverage from NFL quarterback Russel Wilson and AJ Vaynerchuk of VaynerMedia, is looking to change the game, creating a mind and body drink for the “next generation of sports and movement.”

And that’s the elevator pitch behind the new beverage in a nutshell—essentially, the brand asks, what if we’re looking at “sports” the wrong way? What if we started to consider things like movement and the mind when it comes to hydration and replacing electrolytes? Which, to these magnificently sculpted and overpriced elven ears, sounds like it could be the official beverage of choice for D&D heads—and, if not, get at me Vayner-boys.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.