HoldOn: A Plant-Based Trash Bag for a Sustainable Future

100 billion.

That’s how many plastic bags Americans use every year, plastic bags bound for landfills that take hundreds of years to decompose, all while emitting harmful greenhouse gases into the atmosphere.

Now meet HoldOn, the sustainable household goods brand trying to turn the tide on plastic waste through an array of plant-based, home-compostable, and non-toxic trash and storage bags. In this age of greenwashing, HoldOn conceives of a conscious effort to implement real change and reduce plastic pollution by actively working to make incorporating sustainability into our daily lives just a bit easier.