Starbucks Coffee Packaging Redesign Is Deliberate In Its Updates

Published

April 29, 2023

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Intro: What lies at the heart of our Starbucks coffee packaging design?

We don’t update our core coffee packaging often. When we do, we are, accordingly, deliberate in our creative choices. For this project, we worked by three mantras: 1) Celebrate the brand, clarify the experience. 2) Tell a story with each bag. 3) Be bold and elevated like the coffee itself. By proceeding with a focused approach, we were able to express our coffee passion; advance our point of view on boldly evocative design and storytelling; and find ways to ensure a better coffee experience for customers and partners.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_