The Working Assembly Helps Launch Bawi, the Sparkling, Modern Take On Aguas Fresca
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Even to the casual observer, it’s pretty evident that consumers are reaching for flavored sparkling water instead of traditional sodas full of artificial ingredients and refined, processed sugar. While a healthier beverage, sparkling waters can be too simple, leaving consumers that want something refreshing and lower-calorie with a choice between two extremes.
Bawi is a sparkling beverage line inspired by Mexican aguas frescas, made with organic fruit juice, naturally sweetened, and only 50-90 calories per serving. By way of comparison, a 12 oz Coca-Cola has 140 calories and gets sweetened with high fructose corn syrup. Bawi flavors are also Latin-inspired—lime, pineapple, and passionfruit.
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