You’ll Actually Want To Eat Your Vegetables With Wholly Veggie

Published

April 7, 2022

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When vegetables first come to mind, your first thought is probably the antithesis of “fun!” Yet, Wholly Veggie worked with Public Address to create an entirely playful packaging system. The punchy colors and oversized typography work effortlessly together to make these health-conscious foods feel like an absolute treat.

Editorial photograph

Quick! Think of something fun. Was it vegetables? Probably not. Wholly Veggie is out to change that. With products like beet burgers, cauliflower pizzas, and sweet potato popcorn, they are out to make the humble veggie fun. They needed a brand and packaging that matched their attitude.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_