Thirst Craft Gives Brooklyn Brewery’s Hazy IPA A Juicy Pop Art Makeover

Published

March 4, 2021

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We don’t need to remind you, but the beer can is one of the most consequential canvases around. Take a walk around your favorite liquor store—not the 7-Eleven, mind you—and take a gander at the beer cooler. Plenty of craft breweries bring the art gallery to the fridge, and it’s a perfect way for designers to get their work to the masses.

Of course, strategic drinks design agency Thirst Craft is saying “no duh” right this second.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.