Denomination Brings Natural Wine Back Down To Earth With Brand Identity For Cowpunk Wine’s Launch

Published

October 20, 2021

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Natural wine isn’t incredibly popular in the mainstream wine industry. Yet, that is. Denomination has designed the packaging for Cowpunk’s Natural wine range, which takes the natural wine industry away from being associated with boutique brands and into the entire market. The packaging utilizes a cursive-inspired font that’s simple and legible but packed with personality. Because the bottle has such a long stem, playing off of it with a skinny label makes this design come across as highly unique. Sometimes it’s the minor details that make the most significant impacts.

Editorial photograph

Denomination turns the natural wine category on its head with a fresh and down-to-earth identity for the inaugural launch of Cowpunk Wine’s natural wine range.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_