Brooklyn Brewery Stakes Its Claim on Its Home Borough with Confident, Timeless Branding

Brooklyn Brewery is an east coast icon, beloved for not just for its tasty, reliable beers, but its classic branding by design icon Milton Glaser. With that legacy in mind, they’re a brand that takes their look seriously, and you can tell by how much fun they have with the variable designs for their range of flavors.

Thirst brings it all together with loud, proud branding that emphasizes the historical company’s connection to New York’s most populous borough. Classic sans serif pops in white text against black, just like the beverages’ unmistakable, timeless look. The system has a youthful, vibrant feel perfect for the steady pace and shiny possibility of a night out in the Big Apple.