Warm weather calls for a boat, some brews, and a boombox playing nonstop yacht rock, and the time to set sail is so close, we can almost taste it. Doublenaut‘s ultra-nostalgic can design for Bellwoods Brewery’s Pale Ale taps into exactly that feeling with groovy ’70s-inspired typography and the warm, sporty palette of a midcentury bachelor pad. A low-alcohol percentage makes this all the more ideal to stash in a cooler for a long, not too rowdy day floating down a river, cranking up the Doobie Brothers, and L-I-V-I-N.
Expanding on the nostalgic aesthetic we’ve previously built with the Brewery, Ultra Light is inspired by the light beers of North America that came before it.
