Before & After: Pavement Gives Floyd & Fred’s Hot Sauce a Neon Makeover

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Pavement recently redesigned Floyd & Fred’s Key Lime Habanero Sauce branding and labeling, using a neon color palette and a type-driven brand identity that stands out by breaking the usual, tired hot sauce conventions.

Take a look at the before and after to witness Pavement’s heated makeover.

Before:

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