Moksha Spirits’ Packaging System Is As Vivid As India’s Spice Markets

Designed by Libby & Ben Creative Agency and produced by Porter Packaging, Moksha is a gin with packaging that reflects India’s beloved spice market. The vibrant red and sky blue hues create a contrasting label that is as bold as the flavors and as rich as their history. The golden tassel on the top of the outer box wonderfully offsets the gilded, intricate illustrations, forming a balanced packaging system that’s decadent but still effortless.

Handmade in New Zealand using botanicals sourced from the farms of southern India, Moksha is a newcomer to the local beverage market; a spiced gin that’s said to be as fragrant and vivid as India’s spice markets, and as vibrant and wild as its outermost reaches. Moksha’s nostalgic iconography and rich colour palette is designed to be bold, and this Porter-produced gift box helps to set the tone. Luring the receiver into their Moksha moment with delicate gold foil logos and illustrative detailing, the limited edition box is topped with a custom gold tassel drawer pull for good measure.