Widakk Design Creates Labels for Queensland Distillery’s Snake Rum

Published

July 29, 2024

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Widakk Design Studio crafted a series of labels for Queensland Distillery Co.’s new range of rums. The Australian distillery draws inspiration from the Brisbane River, also known locally as the “brown snake.” The labels seamlessly blend the river’s winding course with the serpentine form of a snake, reflecting Brisbane’s rich heritage.

The design also features intricate illustrations by Dalibor Momcilovic that capture the essence of the river and its significance to the city.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.