Lira is a Deliciously Elegant Concept Too Good to Ignore

Published

July 15, 2024

Filed under

Food Packaging, Student & Concept Packaging

The packaging design for Lira, conceptualized by Alexandra Pombo, embodies an elegant aesthetic reminiscent of the 1950s. The vintage-inspired visual identity evokes a sense of nostalgia and quality, promising an exceptional taste wrapped in timeless charm.

“Lira is a crunchy chocolate cookie with nuts, made with the best ingredients from the best sources, supporting local producers and small businesses.

Its quality and crunchiness make everyone fall in love with it, which will easily become your favorite dessert. The visual identity and packaging project for Lira was designed to represent elegance, bringing packaging references from the 50s and a fine aesthetic.”
– Alexandra Pombo

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.