Meet Brushd’s Minimalist and Sustainable Packaging

Published

June 20, 2024

Filed under

Beauty & Health Packaging, Sustainable Packaging

Brushd is an oral health care brand that promotes good oral care while reducing plastic pollution by seamlessly integrating sustainable packaging materials with a minimalist style. Partnering with The Pim Collective, they have crafted packaging from 100% recyclable materials, primarily glass and paper, for their sustainable toothpaste tabs and refills. The packaging features clean lines, subtle color palettes, and a refined aesthetic that conveys both minimalism and eco-consciousness.

“Brushd. simplifies the shift away from plastic, offering accessible and better-for-you oral care products. The brand identity breaks from the usual eco aesthetic, boasting a lively and inviting design – ideal for those wanting eco-friendliness with flair.”

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.