Beyoncé’s New CÉCRED Haircare Line Reigns Supreme

Published

February 26, 2024

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Beyonce is a queen, always will be.

Lately, she’s everywhere in all her royal glory—her new country music album launches on March 29th, with two singles having dropped on February 11th. “Texas Hold ‘Em,” anyone?

Simultaneously, the artist just launched CÉCRED, a new haircare line that prioritizes textured hair lacking moisture and strength. Announcing the upcoming release of CÉCRED on Instagram, Beyoncé shared glimpses of her childhood memories alongside teasers of the innovative hair care line (she fondly recalls sweeping up hair in her mother’s hair salon growing up) . The name itself, a play on her own name reminiscent of her fragrance line, Cé Noir, embodies the personal connection and legacy Beyoncé seeks to uphold.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_