Lyle’s Golden Syrup

“Brand design agency Design Bridge is pleased to announce details of its design for a limited edition Lyle’s Golden Syrup festive tin. Marking a long-standing relationship with Tate & Lyle Sugars, this is the third project of its type by Design Bridge, following successful limited edition tin designs in 2012 marking the Queen’s Diamond Jubilee and Halloween. The limited edition Lyle’s Christmas tin was exclusively unveiled on Thursday 24 October as part of Selfridges ‘Gingerbread Lost London’ Christmas window display designed by Bompas & Parr and created by The Biscuiteers.

As part of the brief, the challenge was to celebrate Christmas whilst retaining the brand’s core equities such as the iconic arch shape, classic lettering style and Victorian detailing. Further key requirements were to highlight Christmas baking ideas, flavor and taste, and maintain a premium feel so consumers would view the tin as table-worthy.