PepsiCo Design and Innovation Partners With Vault49 To Refresh ‘Fitness Water’ Propel

Published

July 20, 2023

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Propel is a line of sports drinks first introduced by PepsiCo in 2002. Developed in consultation with the Gatorade Sports Science Institute (GSSI), Propel is a “fitness water” that’s sugar-free, zero-calorie, and loaded with electrolytes.

Parent company PepsiCo recently reorganized its sports-focused portfolio and refreshed Propel’s branding to better fit under the Gatorade brand while recognizing its Gatorade roots.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.