by Satoru Wakeshima

As a Partner at CBX, Satoru is the driving force behind the agency’s key client partnerships, business management, and operations. With a career spanning over 30 years, he has spearheaded brand strategy, creative, innovation and transformative campaigns for some of the world’s most beloved brands, including M&M’s, Canada Dry, Clorox, Moët & Chandon, Gillette, Coca-Cola, Hershey’s, Milk-Bone, and countless others. His depth and range of experience across categories like food, beverage, personal care, automotive, pet care, household, healthcare, and professional services make him both a formidable competitor and a trusted ally for his clients and the CBX team. With a passion for iconic Americana brands, Satoru champions the balance of protecting and building brand equity, while responsibly pushing boundaries to ensure brands stay relevant in a constantly shifting global landscape. Before CBX, Satoru was EVP General Manager at Sterling Brands, served as Group Director at Frankfurt Balkind Partners, and sharpened his expertise in emotional branding at Desgrippes Gobé. He started his career at Young & Rubicam. When he’s not solving the industry’s toughest brand challenges, Satoru enjoys quality time with his wife, two teenagers, their irresistibly adorable dog Chili, and a ridiculous number of guitars.