Land and Joe Swec Partner For Wabi Sabi, a Type Shop That Celebrates the Human Hand

Design studio Land has a penchant for meticulous lettering work that feels timeless, often the kind you’d see on rusted metal signs and roadside stores. Brands like Coyotas, Big Country, and Madre use emotive, vibrant typography with a strong sense of humanity.

These signs, painted into form by the steady hands of craftspersons, don’t just hold vintage appeal—there’s an unmistakable allure to the beauty of knowing someone designed these letterforms and did it by hand.