Introducing DIELINE Magazine: The Premier Packaging Design Resource
The DIELINE team is proud to announce the launch of DIELINE Magazine, a biannual digital publication packed with exclusive content for packaging professionals and creatives. We hope you love it.
&Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular
Holy Holy Mountain! &Walsh retains Coconut Cult’s quirky personality and leans into the concept of religious devotion its consumers had to the product with latest brand refresh.
Pep Wants To Kick You In The Mouth With A Better Peppercorn
Pep invites you to “un-meh your pepper,” and at the very least, the design and packaging are up to the task.
This Water Brand Is Flavored By Scent, Here’s How Mother Design Led The Creative
How does a scented water brand develop packaging that feels as modern as its central premise?
Overdrive Defense Releases its Drink Spike Kit, and It Looks Just Like a Pack of Smokes
Billed as the first kit that can test the three most commonly used date rape drugs, GHB, Rohypnol, and Ketamine, Overdrive’s Drink Spike Kit is 99% accurate and take only 5 minutes to use. It’s also incredibly discreet and looks just like a pack of ciggies.
Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls
In the run-up to the film adaptation of the Tony Award-winning musical Wicked that’s set to release before the holiday tentpole season, Mattel has released special dolls featuring characters from the kinda/sorta Wizard of Oz prequel. Unfortunately, instead of sending folks to the movie’s official website, they sent them to a porn site with a very similar…
Why Is Cult Beauty Brand Haeckels Changing Its Name?
Last week, Haeckels announced they would temporarily go by the “formerly known as Haeckels” while they rebrand under a less problematic name that doesn’t come from a racist zoologist.
Take A Sip of Angry Orchard’s New RTD Cocktail Line
The packaging design for Angry Orchard’s new range of canned cocktails, designed by Vault49, combines the brand’s already established, unruly identity with an updated cocktail-oriented aesthetic.
The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis
The fight to save Europe and the world from fascism was important. But the Axis powers of Nazi Germany, Mussolini’s Italy, and Imperial Japan were formidable. It would take more than the fittest and boldest soldiers—the fight would also need artists and designers wielding brushes and pencils instead of rifles and bayonets.
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