Goldfish ‘Rebrands’ As ‘Chilean Sea Bass Crackers’ For More Adult Appeal
By
Published
Filed under
Some snacks are inherently childish and feature branding that says as much. Say you saw an adult sipping out of a tiny straw poked into a Capri-Sun? Well, you might consider that an infantile beverage choice.
On the other hand, Pepperidge Farm’s Goldfish crackers exist at the intersection of age-agnostic snacking while also still strongly being associated with children. I know Goldfish are popular with kids, but plenty of my adult friends like munching on these cheesy crackers, sometimes with wine or beer.
OK, a lot of times with beer or wine.