Jolly Rancher Unveils Flavor-Forward Refreshed Packaging

Published

October 28, 2024

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Jolly Rancher partnered with Little Big Brands to refresh its packaging, infusing it with vibrant colors, playful typography, and dynamic fruit illustrations to better reflect its bold, fruity personality.

The new design emphasizes the candy’s flavors through hyper-realistic glass fruit visuals. The major updates include an updated color palette, a refreshed wordmark, and streamlined product differentiation. Pika Stearns, design director at Little Big Brands, gave us the lowdown on the redesigned packs.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_