Land’s Striking Typography and Earthy Tones Define Maazah’s Distinctive Packaging

Published

October 31, 2024

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Maazah’s packaging, designed by LAND, has a bold, eye-catching look that feels both personal and authentic. The typography has an effortless, hand-drawn style that gives it a friendly aesthetic and makes it stand out amongst the sea of sauces on the shelf. Each product is wrapped in a vibrant, earthy color—like greens, oranges, and reds—matching the bold, natural flavors inside.

Plus, the layout stays clean, with the “Maazah” logo in big block letters and a little icon of two faces, adding a unique touch that makes the brand feel approachable and fun.

Ryan Rhodes, partner and Designer at LAND, told us more about the design process.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_