In The Age of AI, Analogue Design Makes A Thoughtful Appearance With Bimmi

Published

November 1, 2024

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Bimmi’s packaging, designed by Bedow Design, celebrates an all-natural, hand-crafted aesthetic that reflects the pure, whole ingredients in its frozen smoothies. The design uses bold, organic shapes in vivid colors, created with scissors for a cut-out, collage-like effect that evokes both playfulness and freshness.

Each label is distinct, featuring Bimmi’s logotype and product information typed on an Olivetti Lettera 32 typewriter, which adds a nostalgic, artisanal touch. This analogue approach underscores the brand’s ethos, positioning Bimmi as a nutrient-rich, all-natural treat that’s equally enjoyable for dessert or as post-workout fuel.

Perniclas Bedow, CEO and Creative Director of Bedow Design, tells us a bit more about the analog approach to the design.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_