Dancing Bean Coffee Is Having the Time of Its Life (and Disconnecting)

Published

October 28, 2024

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The packaging design for Dancing Beans Coffee highlights a dynamic identity that reflects its core values of being global, premium, and accessible to coffee lovers. By utilizing a bright green and blue color combination, lively illustrations, and a clean typeface, the design captures the joy of sharing coffee experiences and fosters a sense of community while remaining as approachable as drinking coffee should be.

We spoke with designer Pao Bassol about how she dreamed up a premium coffee brand that encourages taking the time to disconnect and enjoy a hot cup of bean-juice.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_