Pack of the Month: Freytag Anderson Says Up With Slave-Free Chocolate

Published

July 1, 2024

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If you want to show people that your product has zero downside, you could always make your packaging reversible. At least, that’s the central premise behind our 2024 Pack of the Month, UP-UP chocolate, designed by the Scotland-based agency Freytag Anderson.

UP-UP offers “great chocolate” with “no downside,” as the brand has gone out of its way to work with organizations like slavefreetrade, a group working to ensure that the products we use every day come from brands that aren’t trafficking in human rights abuses.

We spoke with creative director Danil Freytag about educating folks on the dark side of the chocolate industry and how they brought UP-UP to life.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.