E.l.f. and Tinder Drop a Red Hot Collaboration

The e.l.f. x Tinder collaboration brings the heat with a fiery red makeup bag filled with beauty essentials. Each product in the collection, packaged in an orange-to-red gradient and features both brand logos, creating a blend of first date essentials.

It’s a collaboration that almost makes sense, but something about it still leaves me with the big question, “Why?”