Benefit Cosmetics Releases Limited-Edition Kits That Resemble Your Go-To Grocery Staples

Published

October 3, 2024

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Is Sephora selling food?

A recent trip to the mall madness makeup market might have you believe they’re in on the tinned fish and canned olive oil boom, but in reality, it’s a deliciously cute line from Benefit Cosmetics.

Released as part of their Benemart Holiday pop-up shop at Selfridges—though, you can find this at Sephora because I witnessed it first hand—Benefit Cosmetics has released beauty kits featuring some of their most popular products. The catch? They all come in CPG-style packaging.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.