Petit Bazaar’s Brand Experience Feels Like A Welcomed Journey

Published

May 18, 2023

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Children’s Boutique Petit Bazaar turned to design agency Heavy to help create a packaging system that brought the brand into a more contemporary space. As a result, the brand comes alive with exploratory undertones through classic French visual motifs, a pastel color palette, and stickers reminiscent of passport stamps.

Petit Bazaar is a children’s boutique with endless options. Based out of Hong Kong, they curate products and collections worldwide to give kids and parents an experience beyond shopping. In 2020 we took on the task of redirecting the already well-positioned brand to bring it into a new contemporary space. This included both visual and verbal identity.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_