HanLu’s Visual Identity for Nurans Pet Nutrition Simplifies All That Sciencey Stuff

Published

July 25, 2024

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Nurans dedicates itself to enhancing pet immunity through scientific research and high-quality product development. It sought a visual identity that conveyed simplicity and scientific integrity and enlisted designer HanLu to craft a logo and packaging that encapsulates that ethos with a minimalist yet informative approach.

The secondary graphic with the “n” shape comes filled with product details and adds a layer of clarity and professionalism. Playful illustrations of cats and dogs bring a touch of fun, making the packaging not only educational but engaging for pet owners.

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.