Kodak Quietly Released Its New UltraMax Film Packaging

Published

August 17, 2023

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I’ve always been interested in photography. I took a film photography class in high school, continued with a few college courses, and even had a side hustle doing graduation pictures for all my friends while working with a few locals to take headshots for their marketing materials. Now, it’s more of a fun way to stay creative, and I recently decided to re-spark my love for film photography with my grandfather’s Nikon F2.

I ordered some film and, with my fondness for packaging, found myself deep in thought about the design of my new pack of Kodak’s UltraMax 400 film. I then fell into a rabbit hole and discovered that Kodak released the new UltraMax packaging quietly.

So quietly, it’s hard to nail down the exact date of the change—which, to be fair, happens with plenty of household name brands.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_